As Amway and Quixtar Business Owner’s know, Euromonitor International has certified that the supplement brand marketed exclusively by Amway and Quixtar, Nutrilite (marketed as Nutriway in Scandinavia and Australia/New Zealand), is the world’s best selling nutritional brand. Unfortunately “proof” of this claim has previously remained buried either in confidential reports or alternatively in Euromonitor reports that costs hundreds of dollars. Skeptics and critics of Amway and Quixtar have understandably queried the claim.
Well, earlier this year, Alticor asked Euromonitor to publicly verify the claim. Here it is.
eSpring and Nutrilite have again been awarded “Trusted Brand” status in Asia as result of consumer surveys by the respected Reader’s Digest. 2007 represents the third year running that Nutrilite and eSpring have achieved this status.
According to Euromonitor, in 2003 Amway was the second best-selling manufacturer of Cosmetics & Toiletries in the South Korean market, outselling global giants like Unilever and Proctor & Gamble. Market leader was Korean manufacturer Amorepacific. The top 5 was –
Amorepacific
Amway
LG Household & Care
Proctor & Gamble
Aekyung Group
Unlilever, the only other international company in the top 1, came in at 7th. Amway Korea is globally one of Alticor’s best performing markets.
Amway Poland receives “Product of the Year” for eSpring
In February 26, Amway Poland received Product of the Year Award for the eSpring Water Purification System from the World Foundation of Health, Heart and Mind.
Consumer Labs has reported that Nutrilite supplments (marketed as Nutriway in some countries) have again topped their survey of consumer satisfaction. While the actual 2007 survey results for individual companies was not revealed, Consumer Labs states –
“Nutrilite … received the highest overall satisfaction rating both as a brand and merchant.”
In 2006 Nutrilite topped the survey with an amazing 96% consumer satisfaction rating. Nutrilite and Nutriway products are exclusively available from Amway and Quixtar Independent Business Owners.