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For the first time, Amway has topped Direct Selling News’ “Global 100” list of the world’s top direct selling companies. With sales of US$11.3billion in 2012, Amway passed Avon, which dropped to second at $10.7 billion. Herbalife was a distant third at $4.1billion. The top 10 are –
- Alticor (Amway) $11.3B USA
- Avon Products, Inc. $10.7B USA
- Herbalife Ltd. $4.1B USA
- Vorwerk Co. KG $3.3B Germany
- Natura Cosmeticos SA $3.2B Brazil
- Mary Kay Inc. $3.1B USA
- Tupperware Brands Corp. $2.6B USA
- Nu Skin Enterprises, Inc. $2.2B USA
- Oriflame Cosmetics SA $2.0B Luxembourg
- Belcorp Ltd. $1.9B Peru
While tabloid journalism seems to be the name of the game with Jayne O’Donnell and USA Today, there are actually bonafide experts on topics like multilevel marketing that also regularly publish articles. One example is Direct Selling News, a trade journal focused on the direct selling and network marketing industry. This month they have published an article that provides a nice, intelligent rejoinder to USA Today’s piece. I suggest you give it a read!
Special Report: Amway – returning to it’s powerful brand
Get the facts about Amway