For the first time, Amway has topped Direct Selling News’ “Global 100” list of the world’s top direct selling companies. With sales of US$11.3billion in 2012, Amway passed Avon, which dropped to second at $10.7 billion. Herbalife was a distant third at $4.1billion. The top 10 are –

1. Alticor (Amway) $11.3B USA
2. Avon Products, Inc. $10.7B USA
3. Herbalife Ltd. $4.1B USA
4. Vorwerk Co. KG $3.3B Germany
5. Natura Cosmeticos SA $3.2B Brazil
6. Mary Kay Inc. $3.1B USA
7. Tupperware Brands Corp. $2.6B USA
8. Nu Skin Enterprises, Inc. $2.2B USA
9. Oriflame Cosmetics SA $2.0B Luxembourg
10. Belcorp Ltd. $1.9B Peru