In recent times we’ve seen Amway opening high street stores in London and running billboards with move stars in Sydney. Today we’re seeing a really interesting promotion smack in the middle of New York City with the Nutrilite Farmers’ Market.

Along with the market, where they’re giving away hundreds of fruits & vegetables to passersby, Nutrilite has launched a new website at http://www.nutrilite.com/color promoting the need to get a wide spectrum of different phytonutrients in your diet. Why color? Well, it’s known that the different colors in fruit and vegetables are a sign of the different plant substances, or phytonutrients, that exist in the plants. Purple colors, like resveratrol in grapes is known to have strong cardiovascular benefits. The red lycopene in tomatoes helps with DNA health.

The farmer’s market and new website is complemented by a new blog – The Coloring Book (also on Twitter) and all are designed to encourage people to ensure they’re getting a wide range of phytonutrients. In research reported on the The Coloring Book today it was found that fewer than 20% of American’s get the recommend phytonutrient intake daily. How many colors are you getting?