Amway IBO support company Network 21 has officially launched a public podcast at http://www.n21cast.com. A brief “intro” podcast was posted last month, but this week has seen the first “real” podcast, featuring an interview with Network TwentyOne founder, US Founders Crown Ambassador Jim Dornan. The podcasts can be listened to directly, or downloaded from the site or itunes (search for n21guy).

What I find most fascinating about this step is that the podcast is public. Numerous IBO organisations, including N21, had various online facilities for their IBOs, but little that is available for the prospect or other interested party surfing the ‘net to get a feel for life behind the scenes of a large Amway organisation. German Founders Crown Ambassadors Dr Peter & Eva Müller-Meerkatz have led the way with their regularly updated personal blog, www.peterundevamm.com, this N21 podcast site takes an innovative new approach. While both sites are obviously targeted to an IBO audience, I think it’s great that leaders are getting more and more proactive with getting a real, positive perspective on Amway on the ‘net for the googling public.

Have a listen and tell me what you think.