Amway Scandinavia, or more specifically Amway Denmark, has launched what I think is Amway Europe’s first corporate blog, focused on Amway’s sponsorship of the 2008 Nordea Danish Tennis Open. The blog is written by Mette Henius, External Affairs Coordinator for Amway Scandinavia.
It’s great to see Amway Europe getting some blogs going. As I’ve mentioned in numerous posts, I think getting more “positive” information on the internet is crucial to Amway’s reputation globally.
Still, I have to say the first step is somewhat disappointing. Not in the content or what the blog is about, but how it has been executed. It might be a great tool for communicating with IBOs or the media about the event, but as an aid to improving Amway’s reputation on the ‘net, it’s a dud. Why? Well, for a start, let’s look at the web addresses –