Tag Archives: Nutrilite

Can a positive review be a bad thing?

Today on my Facebook feed a post came up from Nutrilite US about Nutrilite Energy Bars getting a positive review in Triathlete Magazine –

“That’s great!” I thought. I’ve competed in triathlons and have a few friends who continue to do so. So I eagerly clicked on the link through to Amway’s News website and looked at the PDF of the Triathlete Magazine Review.

The magazine highlights four energy bars for “when you need an extra shot of energy to keep going on a long ride or run”. The four are Honey Stinger Waffles, Iron Girl Energy Bar, Nutrilite Energy Bar, and Clif Bar. All four are given glowing reviews, which is great for Nutrilite. So where’s the problem? There’s two. First is this –

Honey Stinger Waffles – $1.39
Iron Girl Energy Bar – $0.99
Nutrilite Energy Bar – $20.97 for box of 9 bars
Clif bar (coconut chocolate chip) – $1.39

You have to do the math, but that puts the Nutrilite Energy Bar at  $2.33/bar – nearly 70% more expensive than the next most expensive bar, and 135% more expensive than the cheapest!

If you were a triathlete, would you check out the Nutrilite bar first or last? Now, I’ve learned a lot over the year about The Nutrilite Difference, and often even though a Nutrilite product may be more expensive, it may be a significantly better product and better value. We don’t have Nutrilite Energy Bars where I live and so I’ve never tried them and don’t know much about them. So I went to Amway.com to learn more. And that’s where the second problem came up –

Hopefully it will change soon, but right now two of the three flavours, indeed the two that were mentioned by Triathlete Magazine, aren’t even available! Hello? Even if you can’t help when Triathlete magazine promotes something, why on earth would you be promoting a product on Facebook that people can’t even order? Wouldn’t it have made more sense to wait until the products were in stock?

In any case, I went to amway.com to see if I could learn more about these bars and if there was any information to help a consumer make the decision to purchase these over the other three bars, or indeed for an IBO to market these products against competitors. Unfortunately, under “competitive info” I found only some nutritional comparisons with Power Bar. Reading through the rest of the info the only thing that stood out was “Exclusive NUTRILITE® C-Lenium Blend provides antioxidant protection from harmful free radicals generated by intense exercise”.

Was that the Nutrilite Difference? I don’t know. It sounds good – but is it worth paying more than double the price compared to an Iron Girl energy bar? I don’t know that either. If anyone from Nutrilite or Amway, or an IBO, can help explain it, I’d love more information. What I do know is that it’s unlikely that many triathletes are going to be turned on to Nutrilite by this review. All the information they get is from the magazine, and then the Nutrilite Health and Amway websites. That tells them these products are expensive, and out of stock.

Is that what you want from being highlighted in a magazine?

UPDATE: Even worse, anyone checking out this product after September 2 (two days from now), will see another price – $22.65 for a box of 9, or $2.52/bar. So a potential customer checking out the product is going to get yet another “sticker shock”. Unless there’s something incredibly special about this product – and if there is, both IBOs and customers need to be educated about it, the only way I can see this being successfully marketed to customers is by IBOs putting big discounts on the suggested retail price. Even at base IBO price the bars are still significantly more expensive than the competitors. At least though they’d be marketable. Is Amway US slipping back to the old habit of targeting product pricing at IBOs instead of customers?

A response to USA Today and their sins of omission

The media rarely fails to surprise me in their ignorance and sheer laziness when reporting on the topic of multilevel marketing, and alas,  USA Today is no exception. Today they published an article Many in multilevel marketing sales find it hard to earn much that was somewhat critical of MLM, and attacked two companies in particular – Amway and Fortune Hi-Tech Marketing. It’s so full of poor journalism, errors, misconceptions, and downright deceit I don’t quite know where to start in response.

(note: I’ve focused only on Amway here and not covered the article’s discussion of Fortune Hi-Tech Marketing as I know little of how they operate)

A good place is probably the various sins of omission, perhaps most obvious with a glance at a calendar. Why do I say this? Well, the journalist, Jayne O’Donnell, cites three former Amway distributors in the piece – husband and wife Jim & Lori Wittlich and Jack Tucker. The Wittlich’s report they were with Amway for two years, ending in 2000. Tucker says he was a distributor until “the late 90’s“.

USA Today has clearly has missed the fact that it’s currently the year 2011! More than a decade has passed since these folk were involved with Amway. Can you imagine someone writing a story on say, General Motors, and talking to customers and employees from more than a decade ago to get a picture of the company? Why wouldn’t you interview current or recent distributors? Are they that hard to find? The only reasons I can think of do not reflect well on either Ms O’Donnell nor USA Today.

Yet that’s one of the lesser sins of omission. Continue reading A response to USA Today and their sins of omission

How many colors are you getting?

In recent times we’ve seen Amway opening high street stores in London and running billboards with move stars in Sydney. Today we’re seeing a really interesting promotion smack in the middle of New York City with the Nutrilite Farmers’ Market.

Nutrilite Streetscape installation NYC on Twitpic Get your #phytonutrients in NYC with #Nutrilite on Twitpic #Nutrilite Pop-up Farmers Market in NYC #phytonutrients on Twitpic

Nutrilite Phytonutrient truck is headed to Times Square #phyt... on Twitpic NYers filling their #phytonutrient gap with Nutrilite on Twitpic Nutrilite Color truck #phytonutrients on Twitpic

Along with the market, where they’re giving away hundreds of fruits & vegetables to passersby, Nutrilite has launched a new website at http://www.nutrilite.com/color promoting the need to get a wide spectrum of different phytonutrients in your diet. Why color? Well, it’s known that the different colors in fruit and vegetables are a sign of the different plant substances, or phytonutrients, that exist in the plants. Purple colors, like resveratrol in grapes is known to have strong cardiovascular benefits. The red lycopene in tomatoes helps with DNA health.

The farmer’s market and new website is complemented by a new blog – The Coloring Book (also on Twitter) and all are designed to encourage people to ensure they’re getting a wide range of phytonutrients. In research reported on the The Coloring Book today it was found that fewer than 20% of American’s get the recommend phytonutrient intake daily. How many colors are you getting?

Amway Australia signs triple Olympic gold medallist Libby Trickett

libby_trickettI’ve received word that multiple world recorder holder and triple olympic gold medallist, Libby Trickett has joined champion cricketer Adam Gilchrist as a spokesperson for Amway Australia and the Nutrilite and reportedly also Artistry brands. Gilchrist has also been re-signed as a spokesperson for a futher two years, continuing his work promoting both Nutrilite and the Amway One by One and Freedom Wheels campaign for children.

Trickett and Gilchrist are two of the highest profile and respected sports people in Australia and this is great news for Amway Australia IBOs. In more Amway Australia sports news, champion rugby league and rugby union player, and Amway Founders Platinum, Mat Rogers has helped lead expansion team the Gold Coast Titans into the finals of the Australian NRL Championships for the first time, finishing third after the regular season.

Elsewhere, Amway Global in North America has announced that the contract with Nutrilite spokesperson and 400m World Champion Sanya Richards has not been renewed, and Amway Europe announced similarly for Artistry Cremè Luxury spokesperson Sandra Bullock.

Amway 2008 Sales figures – a few comments

Amway’s official sales press release was issued today and confirmed what was already publicly stated by Rich DeVos last FridayAmway’s global sales for 2008 were $8.2billion – up 15% on Amway’s 2007 sales of $7.1 billion.

In a break from previous years, data for no individual markets or regions has not been separated out other than to say there was strong growth in Russia, China, and India and that overall 2/3 of Amway’s 58 affiliates recorded sales increases. This works out to 39 affiliates with growth and 9 either flat or decreasing. In 2007 it was reported that 39 out of 55 markets increased sales. I’m a little confused by the change in the number of affiliates as the only new market to open was Amway Vietnam. It’s possible that in markets like Scandinavia, which covers 4 countries, have been considered separately. Continue reading Amway 2008 Sales figures – a few comments

Amway – 50 Facts

Amway 50 Facts (PDF)

1. Amway is a global leader in the $102-billion direct selling industry. More than three million Amway Business Owners operate independent businesses in more than 80 countries and territories around the world.
2. Amway and its subsidiaries employ more than 13,000 people worldwide.
3. Amway and its subsidiaries reported record sales of more than $7.1 billion for the year ending December 31, 2007.
4. Amway operates 65 Research and Development laboratories worldwide, staffed by more than 500 scientists, engineers, and technical professionals.
5. Amway Research and Development professionals have been awarded more than 500 patents and have had more than 400 papers published in top industry journals.
6. Amway is a leader in the U.S. Direct Selling Association, the World Federation of Direct Selling Associations, the National Association of Manufacturers, and the U.S. Chamber of Commerce.
7. Amway was ranked #43 on the Forbes Magazine 2007 list of “America’s Largest Private Companies.”
8. Our eco-friendly home care products help maintain a cleaner environment and a cleaner home. Continue reading Amway – 50 Facts

Artistry hits the airwaves

Over on the Artistry focussed All Dolled Up Opportunity Zone Blog, regular blogger Jessica Ellis has handed the reins for the day to Lindsay Martin from Amway Global Media Relations. Lindsay gives a great rundown on one of Amway Globals recent initiatives to increase media and public awareness of the Artistry skin care and cosmetics brand. A few weeks ago they flew a number of “opinion leaders” in the cosmetics and beauty field to Ada, Michigan to check out the science and manufacturing behind Artistry products. One local show, Take 5 from Grand Rapids WZZM Channel 13 has already aired a segment on the tour and posted it online.

The show gives a brief but enlightening insight into what a leader Artistry is in the field of skincare. Chuck Lia on his Speaking of Amway blog has posted the first of his Ten Points That Set Amway Apart series and talks about Amway’s unrivalled history in the direct selling field. I have little doubt that one of his future points will be the amazing R&D team that Amway has backing up the products we IBOs market. It’s an award winning story that the world, and Amway business owners, need to hear. Just recently, Amway’s Artristry Creme LuXury product won an award for packaging design and several of Nutrilite’s scientists won a prestigious international research award. To the best of my knowledge no other direct selling firm even comes close to Amway in Research & Development, and few, if any, health & beauty companies either.