Tag Archives: Nutrilite

Every Kick Counts – All 10 Million of them!

A week ago, as noted by Sven on Amway Talk, Amway Europe websites announced a new “viral” campaign centered around Team Nutrilite star Ronaldinho would be launched today, December 1, 2008.

As of 2200PM GMT the www.everykickcounts.com website has not yet been updated, however I’ve been doing some digging in this campaign definitely looks interesting. You know all those chain mail spam emails you get, claiming that if you forward the email to your friends, Microsoft or some other company will donate money to some great charity or another? And how they’re pretty much all hoaxes?

Amway is about to change all that.

As you might know, every time Ronaldinho kicks a goal, Amway donates $10,000 to the Amway One by One campaign for Children. Well, now the rest of us, and I mean everyone, has the opportunity to join in the fun. Apparently what’s going to happen is you can register on the Every Kick Counts website, and every time you send an email to a friend or message it to them via Facebook or Orkut, Amway will count that as a “kick” and donate to the campaign. Your friends of course can then “kick” the ball on to their friends and so on and so on, and you can track your “kicks” as they go around the world! From some text I believe will be on the new site-

Can you help us reach 10 million kicks? It’s easy. Just send one to your friends. They’ll get an email from you and Ronaldinho, encouraging them to kick it on. Because for every kick, NUTRILITE™ will make a donation to the AMWAY ONE BY ONE™ campaign. Then come back and check to see where in the world your kick has gone. Or start another one. Because Every Kick Counts.

What a great viral campaign! Truly showing the power of “word of mouth” networking, getting the Nutrilite and Amway brands out there, and continuing the great work Amway is doing for children in conjunction with UNICEF and other great charities around the world.

Amway blog roundup

For those awaiting my next post, as alluded to last week, my apologies. I injured my shoulder and haven’t been the most efficient computer user the last few days. Hobbies like blogging have taken a lower priority!

I promise to have something up soon, but in the meantime a very strong recommendation for Chuck’s new post, the first of Ten Points That Set Amway Apart.

Also today, keep an eye on http://www.everykickcounts.com – a new Nutrilite campaign featuring Ronaldinho is due to be launched some time today. Mikael over on his swedish Amway Global blog is also keeping an eye on it – Every Click Counts – Nutriway och Ronaldinho stöder barnen! as well as highlighting a book published last year in Sweden about the direct selling industry, including a section on Amway – Amway, Världens största Direkthandelsföretag!

Meanwhile, Network Marketing Ireland has a very encouraging report on the rebirth of Amway in Ireland – Amway Bounces Back and Founders Crown Ambassadors Dr Peter & Eva Müller-Meerkatz have posted a few photos from their recent trip to the European Diamond Advisory Council meeting in Munich. I think it would be fabulous if other top Amway leaders followed the example of the Müller-Meerkatz’ and start their own public blogs, telling the world what life is like as a successful Amway business owner.

Finally, don’t forget to keep up with the latest news on Amway Watch and the latest gossip on Amway Talk!

Great MoBE blog

I ran across a great blog a few weeks back that chances are you didn’t know about –

Cody Lieberman’s Mobile Brand Experience Blog

Cody, who I gather is the son of Amway Global CEO, Steve Lieberman, is apparently one of the support staff for the Artistry and Nutrilite Mobile Brand Experience buses that are currently criss-crossing North America in support of the Amway Global Tina Turner Live concert series.

As well as daily posts (we’re up to Day 24!), Cody has also been posting heaps of photos on Photobucket.

Definitely worth checking out!

ABOs – Please stop selling Amway as a way to save money

Tuesday night I was at an Open Plan, the presenter did a great job, but he did one thing that irritates the heck out of me and in my opinion is problematic and potentially dishonest. What did he do? Well, as is unfortunately not uncommon, when explaining the various benefits of becoming an Amway Business Owner (ABO), one he promoted was the idea that “you’ll save 30% on stuff you’re already buying”. Leaving aside the issue of whether saving money is a sensible way to promote starting a business or not, this is a problem, because for many people sitting in the audience it is at best misleading, and indeed usually completely false. Continue reading ABOs – Please stop selling Amway as a way to save money

For those who understand Italian ….

Here’s a short clip of part of the press conference announcing the AC Milan/Nutrilite partnerhip, including Amway handing over a $10,000 check to the Milan Foundation for Ronaldinho’s first goal for the club.


You can read the official announcement on AC Milan’s website (also in Italian) –

AC Milan – Comunicato Stampa – Nutrilite

What’s Next? AC MILAN!!!!!!

Nutrilite is the newest sponsor of one of the world’s biggest and greatest football clubs – Italy’s AC Milan. Under the agreement Nutrilite becomes the official brand of food supplements for the club and enjoys a mix of promotional and media rights with the team for the next two years.

“This agreement today”, explains Alessandro Saturday, Director General Amway Italy, “will allow Amway to make a concrete contribution to one or more causes for children. For every goal scored by Ronaldinho in our country a figure of 10,000 U.S. dollars is to be paid in to Amway’s One by One campaign for children, to support a project of Foundation Milan dedicated to children in Italy. “

Amway had previously signed a sponsorship agreement with Ronaldinho, appointed Ambassador Global Campaign Amway One by One dedicated to children.

Amway Global Mobile Brand Experiences hit the road

Robin Luymes, Manager, PR & Editorial at Amway Global, has posted a great blog about the new Nutrilite and Artistry Mobile Brand Experiences, which are currently touring North America with the Amway Global Tina Turner Live Tour. Robin has included some great photos of the Brand Experience buses, something regular reads of the TTAA sites got a sneak preview of last week, when one of my favourite Amway bloggers, Bridgett, posted some photos taken when she took a trip to Michigan – Amway Partners With Tina Turner: Mobile Marketing Is Simply the Best.

Inside the Nutrilite Experience bus
Inside the Nutrilite Experience bus

Robin also has an account up on Flickr where he has posted a whole heap more photos – check them out. In a piece of irony highlighted by Robin back in June, Amway’s Opportunity Zone blogs missed out on a Direct Selling Innovations award to another company that was utilising “a brand bus they used to crisscross the nation in support of their representatives”. What’s particulary ironic is that Amway pioneered this “innovation” nearly 50 years ago!

Amway Showcase Bus
Amway Showcase Bus