In recent times we’ve seen Amway opening high street stores in London and running billboards with move stars in Sydney. Today we’re seeing a really interesting promotion smack in the middle of New York City with the Nutrilite Farmers’ Market.
Along with the market, where they’re giving away hundreds of fruits & vegetables to passersby, Nutrilite has launched a new website at http://www.nutrilite.com/color promoting the need to get a wide spectrum of different phytonutrients in your diet. Why color? Well, it’s known that the different colors in fruit and vegetables are a sign of the different plant substances, or phytonutrients, that exist in the plants. Purple colors, like resveratrol in grapes is known to have strong cardiovascular benefits. The red lycopene in tomatoes helps with DNA health.
The farmer’s market and new website is complemented by a new blog – The Coloring Book (also on Twitter) and all are designed to encourage people to ensure they’re getting a wide range of phytonutrients. In research reported on the The Coloring Book today it was found that fewer than 20% of American’s get the recommend phytonutrient intake daily. How many colors are you getting?
One issue that often arises regarding Amway and Quixtar products is pricing. Critics will occasionally publicize price comparisons that ostensibly show that Amway and Quixtar products are over-priced. The problem with these comparisons is that they rarely incorporate any judgment on value or quality. For example, Artistry was ranked a top 5 “prestige brand” by Euromonitor International. What does “prestige brand” mean? Well, by virtue of it’s quality and packaging, Artistry was deemed to be in the same category as brands such as Lancôme, Estée Lauder, Clinique and Chanel. This means that if you are going to do price comparisons, it should be done with those brands – not with the cheapest cosmetics you can find at the local supermarket.
Artistry is Amway and Quixtar’s #2 best selling product range, with sales of around a billion dollars a year. The top selling products though are the Nutrilite range, with sales in the order of two billion dollars a year, making Nutrilite the best selling nutritional brand in the world. However, if you do a “price comparison” you may be in for a shock. You’ll find Nutrilite Bio-C Plus (Acerola-C in some markets), for example, much more expensive than the average Vitamin C tablet at the local store. There’s a reason for this. The majority of nutritional supplements are produced synthetically in factories. When you buy Vitamin C, what you are usually getting is Ascorbic Acid made in a laboratory. Vitamin C was first isolated from food in 1928 and in 1932 it was discovered that a diet deficient in Ascorbic Acid could lead to scurvy. Vitamin C is also a very strong antioxidant – helping prevent oxidative damage to cells in the body. Continue reading The Nutrilite Difference