One of the superficially reasonable questions that some Amway/Quixtar critics have espoused is “If the products are so good, then why is it that so few new IBOs renew their businesses?”
On the face of it this seems a reasonable question. According to statistics revealed in the recent disputes between Quixtar and TEAM, only 30.8% of new IBOs renew their Quixtar businesses at the end of their first year.
You would think that even if they decided that the business wasn’t for them, that they would at least renew and continue to purchase the products at IBO price and enjoy other benefits of being an IBO. Yet a very large percentage don’t.
A reasonable conclusion would be that these new IBOs have decided that the products aren’t worth buying, even at IBO price, so they don’t renew.
The facts tell another story.
Another statistic was revealed in the Quixtar/TEAM dispute – only 50% of IBOs place any order after joining! This figure is quite stunning – only half of people who register with Quixtar ever even test the website and order products!
Now, granted many of those IBOs would have received some products when they registered, but Quixtar (and Amway elsewhere) has literally thousands of products available. What this figure tells us is that IBOs are doing a very poor job of helping new IBOs they sponsor try out the various products and the website.
It also tells us something else. 50% of IBOs place an order. 30.8% of IBOs renew. I think it’s safe to assume that IBOs renewing who never placed an order a few and far between, so the renewing IBOs are those that actually tried out Quixtar and the products.
Indeed, nearly 2 out of 3 IBOs who place orders after registering renew their business.
The message from this is clear – contrary to critics claims, the majority of people who actually try what we have to offer like what they find!