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One of the regulars on AmwayTalk, MichMan, often passes Amway world headquarters in Ada, Michigan. He sent me this photo of a great billboard that’s up nearby. When he first mentioned it in the AmwayTalk forums, another poster, Deb, mentioned that Amway introduced the word “biodegradable” to the world with it’s first product, L.O.C. – Liquid Organic Concentrate. L.O.C. was one of the first commercially marketed biodegradeable cleaning products, meaning it’s components break down safely without damaging the environment.
I thought that sounded a little hyperbolic, Amway introduced “biodegradable” to the world? I know they’ve been “green” since the beginning, but that seemed a stretch. Then I started digging. I found this source that says the first known use of the word “biodegradable” was in a scientific text in 1961, barely a year or so after the founding of Amway. I then found sources from 1962, 1963, and 1964 (link broken) that all mentioned Amway marketing biodegradable products – that’s within a year of the first known use of the word. Continue reading Amway: Part of the green movement. Before there was one.→
In his seminal work Good to Great: Why Some Companies Make the Leap… and Others Don’t, Jim Collins reports on some of the research he and his colleagues have done in to what transforms good companies in to great companies. One of the central tenets of the book his the “hedgehog concept”, based upon an ancient Greek parable:
The fox knows many things, but the hedgehog knows one big thing.
Even accounting for this, SA8 will tend to be a little more expensive than most competitors. I work it out at 19 cents per wash for the standard SA8 package , with normal use at members pricing. Now, it quite obviously is the best cleaner, but there’s more to SA8 than just it’s cleaning power! It’s up to Amway and Quixtar IBOs to educate their customers about why it’s better, and below is one suggested demonstration
As you can see from the demonstration, SA8 rinses out better than the competitors, leaving less residual in your clothes. Why is this important? Well, one of the main jobs of detergents is to break down fats. Every cell in your body has fat in the cell wall. Your nerves are coated in fat, which protect and insulate the nerve cells. Your brain is more than 60% fat. Fat is an essential part of your body. While we don’t want too much of “bad fats” such as saturated fats and trans-fatty acids, we do need “good fats”. Detergent can’t tell the difference. Think about what happens when you put some dish washing liquid in a pan where you’ve been cooking with fats or oils. Now imagine that happening to the cells in your body! While not quite so dramatic, research has linked detergent residuals in clothing to a range of health issues, in particular allergies. Similarly, one can look at water softeners, often added to detergents to help cleansing. Water softeners are usually salts like Sodium or Pottasium. Both are corrosive to your clothes and your skin. SA8 might cost a few cents extra, but it cleans the best, it’s better for you, better for your clothes, and better for your families health. I know what’s most important to me, so my choice is clear.