Amway has been slowly delving into elements of social networking on the internet. A while ago Amway Euope quietly started posting links to sites of interest on there own Amway Europe Delicious bookmark site. More recently they’ve started promoting (and regularly updating) an Amway Europe feed on Twitter.

Amway Global in North America has been on Twitter for a while. There’s now a Nutrilite Health Twitter, an Artistry Beauty Twitter, an Amway Canada Twitter, and an Amway Global Twitter and as of a couple of days ago, a Ribbon Gift Twitter. I’ve not delved much into Twitter before, not really being sure of where it might be useful. Indeed, my initial experiences have not been good, with attempts to update my profile resulting in “twitter is over capacity” and “something is technically wrong” errors. Still, it has me intrigued, and the error messages are a clear indication it has plenty of other folk intrigued as well!

As “microblogs”, twitters are much simpler and easier for corporate staff to quickly keep Amway business owners up-to-date. One tweet of interest –

Looking at an IBO Facebook page promising “prosperity guaranteed.” Perfect example of why Social Media Guidebook for IBOs coming out soon!5:10 AM Jan 19th from web

Clearly the corp has realised that IBOs need guidance in this area, and I’m glad action is being taken to give it. Another tweet that  appeared as I was writing this post –

Ten new followers overnight! Probably thanks to @BWW, also Tweeting great stuff about their LOA & Amway Global. We move forward together! 12 minutes ago from web

Still, rapid ease of use has it’s problems – you’re more likely to make errors! When I looked at it, the above tweet links to http://twitter.com/BWW, which is clearly not a twitter by Britt World Wide. I think they meant http://twitter.com/brittworldwide! The (real) BWW twitter points to even further expansion of the Amway World into social networking, with the annoucement of a Britt World Wide FaceBook page. Facebook has had an explosion of Amway related groups , with nearly 400 results showing when I searched for “Amway” groups ((including one for TTAA supporters!)

Amway has always been about “social networking”, technologies like FaceBook and Twitter are tools that can transform how we do it. But how to effectively and efficently use them is something I don’t think we’ve really learned how to do just yet.

PS You can “follow” me at http://twitter.com/ibofb