I’ve occasionally participated on a website called scam.com. There’s regular duels there between MLM supporters and anti-MLM zealots with their usual falsehoods and misconceptions. Back in August 2011 a poster joined using the nickname Joecool44. As of writing this post, he has, since joining scam.com contributed 3,473 posts, at an average of nearly 10 posts a day. The majority are posts attacking Amway.
If this all sounds familiar, it’s not surprising. Back in March of 2011 I highlighted the obsessive and fraudulent behaviour of an anti-amway blogger and internet commentator who goes by the name of Joecool. In that post I pointed out his obsessive behaviour, averaging more than one fully fledged blog post a day, and literally thousands of comments on blogs around the ‘net. I also showed how he was setting up multiple blogs and pretending to be different people. All in an effort to disparage Amway and Amway IBOs.
Joecool has continued his obsessive blogging, with nearly 400 blogposts across the 3 blogs he admits to since I wrote that post a 15 months ago, as well as continuing with his anti-amway commenting around the internet.
But here’s where things begin to get interesting. Over on the scam.com site, several of the other members have been challenging Joecool44 about his identity. As regular follows of Amway critics know, it was revealed some years back (not, initially, by me) that Joecool, the anti-amway blogger, was a former IBO in Hawaii by the name of Steve Nakamura, downline of Diamonds Scott and Cris Harimoto. He had been an IBO in the mid 1990’s, for less than a year. Internet sleuths, and some people who apparently knew him offline, had revealed that Joecool aka Steve Nakamura, a married man, had been a regular contributor to a sex and prostitution focused website, World Sex Guide, describing his exploits with illegal prostitutes in Honolulu. (as Joecool18, Steve411, and Steve Nakamura). While initially defensive, joecool/Steve eventually owned up to all of this, said he was working for forgiveness with his pastor, and he deleted his blog, where he had been accusing someone of threatening his family and blaming me for it.
Fast forward to 2011/2012 and joecool the blogger, as well as joecool44 the scam.com poster, have been denying they are Steve Nakamura or even knowing who he is. Whenever commentators have addressed him by the name Steve, he’s responded with comments like “Who’s Steve”? What’s even more bizarre is that obsessive anti-amway scam.com poster Joecool44 refuses to even acknowledge he is obsessive anti-amway joecool the blogger. It’s gone so far that over the past year he has challenged two other posters there “every cent they’re worth” to prove he is Steve Nakamura, and last week he bet me $50000 his name isn’t Steve Nakamura. Not surprisingly, he refuses to put any funds in to an escrow account to back this “bet” unless any of the people he has challenged does so first, and he has also refused to agree to any conditions which might prevent him getting out of things on a technicality (eg getting someone else to write the actual text whenever he says “I am not Steve Nakamura”.)
It’s all a bit silly and childish, but I’ve had a little fun baiting him over the whole thing. Frankly who he is doesn’t really matter that much, unless Amway or IBOs need his real identity in order to sue him for tort defamation, which – after this post – they very well might consider.
So, despite knowing the chance of him ever paying out on his bet is below zero, I figured I may as well dig up and post the evidence, just to show him for the fraud he is. Little was I to know that I’d make further discoveries that offer even more proof of this man’s utter lack of integrity and illegal behaviour.
Now, please forgive me, this is a very long post. But bear with it, it’s worth it! And let me know in the comments if you think Joecool owes me $50,000.
Who is Joecool?