For a few months now I've been working on a new website - Amway Watch. Amway Watch is solely dedicated to reporting news on the Amway business from around the world, using official sources such as newspapers, Amway press releases, court documents and such.

This site, The Truth About Amway, will continue to break news on controversial and other topics that are generally not of interest for most people and not "in the mainstream". The Blog area will also continue to provide my thoughts and analysis on various topics about the Amway Business. I won't however be updating the front page on general "news" as much as I might have in the past - the focus for that will be Amway Watch.

While Amway Watch will not ignore what might be considered "negative" stories about Amway, such as BERR's decision in the UK to appeal the dismissal of their claims against Amway, it's my opinion and experience, that, overwhelmingly, keeping track of global "news" about the Amway business leads to an extremely positive view of Amway. As such, unlike The Truth About Amway, where controversy is heatedly debated, it's the kind of site I think anyone can feel comfortable referring a prospect or new IBO to. The "truth" is, that when you look at the big picture, the Amway story is overwhelmingly a very positive one.

To keep Amway Watch global, relevant, and up-to-date, I'd appreciate it if folk This e-mail address is being protected from spam bots, you need JavaScript enabled to view it on relevant news in their corner of Amway Global. Anyone who is willing to help contribute stories would also be gratefully welcomed.

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This video is from the new nutrilitedoublex.com website and is apparently appearing on US television, though I've been unable to locate a screening schedule. It, obviously enough, promotes Double X and appears to be the second product focussed ad, following that for Nutrilite Brainiums DHA.

IBOs in various forums on the internet are reporting that the Quixtar/Amway Global television advertisements have been having a noticeable effect both on IBO pride and confidence as well as a positive public reception. TV advertisements are not a new innovation for Amway. There used to be spots in the US in "amway" days and other markets have also been taking advantage of the medium. Here's a fun ad for Glister from Amway Thailand -

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I've hinted at this earlier but now have official confirmation that Amway Australia has signed cricketing legend Adam Gilchrist as a new spokesperson for Team Nutriway, the Australian version of Team Nutrilite. Nutrilite products are marketed as Nutriway in Australia, New Zealand, and Scandinavia.

Adam Gilchrist is one of the most respected people in Australian sport. Highlights of his many achievements include -

• He has captained Australia in six Tests: four wins, one loss, one draw.
• Holder of the record for most sixes in a Test career, with 100 sixes.
• Holder of second fastest Test Hundred (100 in 57 deliveries) vs England
• Holder of the second most Test dismissals by a wicketkeeper (416)
• Holder of most Test centuries by a wicketkeeper (17)
• Holder of most ODI (One Day International) dismissals by a wicketkeeper (455)
• He has captained Australia in 15 ODIs: 11 wins, 4 losses.
• Holder for record of second fastest ODI century by an Australian (100 from 67 deliveries against Sri Lanka on February 14, 2006) and equal ninth overall internationally.
• Holder of most ODI centuries by a wicketkeeper (15)
• Winner of more than 40 international "man-of-the-match" and "man-of-the-series" awards
  

Gilchrist, known as "Gilly", retired from the Australia Cricket team in January 2008, however after an auction culminating in a fee of US$700,000 he participated in the 2008 Indian Premier League for the Deccan Chargers.

A review of the Adam Gilchrist official website indicates that Gilchrist will be a good fit with Amway and the Amway One by One children's program. He currently supports CanTeen, Roland McDonald House, and World Vision. Amway IBO organisation Network TwentyOne is the largest corporate sponsor of World Vision, the world's largest child sponsorship organisation.

Cricket is a huge sport around the world, and this partnership will be of particular value to Amway Business Owners in Australia, New Zealand, UK, South Africa, and India.

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By now you've probably seen the Quixtar/Amway Global Now You Know TV and print advertisements. Well, a week or so ago Quixtar begin a new phase in it's marketing push, with a "direct response" campaign promoting Nutrilite Brainiums DHA supplements for children. As well as the Television advertisement (below) there are direct mail and print ads for Brainiums and Nutrilite.

Interestingly, in the IBO area of the Quixtar website it says -

To fully leverage the national exposure and attention these key products will receive, make your status as a Quixtar IBO known! You can advertise yourself in local newspapers, bulletins, or play programs – anything that people in your area turn to for news or information.

It goes on to give contact information for getting ads reviewed and approved, but it's been a long time since Amway/Quixtar has publicly encouraged IBOs to advertise in newspapers! If anyone has an example of an "approved" ad, I'd love a copy.

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Launched yesterday, here's the three television spots promoting Amway Global and Quixtar on US TV.

Anthem

Growth

Pioneer

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Quixtar's new "Now you know" television campaign begins tonight in the United States, on a range of both local and national challenges. According to a comment in the forums , the ads are a variant of the video I posted earlier this month, reproduced below.

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