The Truth About Amway is an independent blog, with discussion, opinions, facts, myths and news about the Amway business around the world. It is dedicated to revealing the myths and misconceptions about Amway that abound on the internet. If you’ve been researching Amway on the internet, then I recommend reading the following posts for some background and context -
In my earlier post (and in the comments) on Amway Global’s sales in 2008 I incorrectly thought that Internet Retailer regularly reported much the same overall figures as Amway reported as total sales figures for Amway North America.
While it’s fairly clear that online sales are becoming an increasingly larger percentage of Amway’s sales in North America, what’s also clear is that Amway’s online sales increased 5.4% from 2007 to 2008. If we guestimate and say actual sales were 20% higher, this puts Amway Global’s actual revenues in the region of $1.084 billion for 2008. Personally I think that if Amway’s sales had been over the billion dollar mark again in 2008 they would have said so, but it would appear that it probably wasn’t far off. It seems any negative effects of the TEAM dispute and the name change to Amway was nowhere near what I thought! What’s most interesting is that I have heard unconfirmed reports that the total number of renewed IBOs at the end of 2008 was down as much as 30% over the previous year. With the loss of business from TEAM, this implies that remaining Amway groups must be growing substantially in volume, even accounting for the fact (revealed in the TEAM vs Quixtar california lawsuit) that IBOs affiliated with TEAM generated significantly less PV than the average.
I’m guessing things are looking good for Amway Global in 2009!
Thanks again to SP75 for bringing this to my attention.
Back in February, Amway reported their 2008 sales at $8.2 billion globally. In a break from previous years, the data for Amway Global/Quixtar in North America was not reported separately. In what was clearly a bit of spin, Amway PR explained they were moving away from reporting individual market data. The US press releases rarely mentioned individual international data in the past, and many Amway affiliates around the world have continued to release their sales data. Quite obviously, Amway Global’s sales (confusingly, Amway Global is actually only Amway North America) must have suffered in the continuing fallout from the dispute with TEAM, as well as the initially unpopular decision to revert Quixtar back to the Amway brand.
With the publicity surrounding Amway’s 50 year anniversary, and the Orlando Magic’s challenge for the NBA Championship at Amway Arena, as well as other great initiatives like the Amway Global LA Sol and San Jose Quakes, it’s clear to me that the decision to move back to the Amway name was the right one, though as I said in February, it will probably take a few years to really have an effect.
1|June 1st, 2009|Posted in Amway Facts by ibofightback
Over on Amway Wiki a number of diligent editors have been creating information pages about the many, many people around the world who have qualified at the Amway Diamond level or higher. I’ve now added an extension to the Wiki which allows us to easily list these pages and so far we have information (at least the names!) of more than 1400 Amway Diamonds and above. Alas … we have a long way to go! A few years ago I saw an Amway “fact sheet” that said more than 4000 business had qualifed at Diamond and above. At the 50th Anniversary celebrations in Ada, Michigan last week Steve Van Andel reported there were 544 currently qualifying Founders Executive Diamonds and above businesses in attendance, and there were reportedly over 4000 currently qualifying Diamond and above IBOs (so around 2000 IBOships) in Las Vegas.
If you can help contribute to Amway Wiki with information on existing Diamonds, or even just a simple page with the names of any Diamonds we’re missing and their level – please do so! Amway Wiki is one of the most popular Amway related websites on the internet, with nearly 20,000 visitors a month – and an awful lot of that traffic comes from people searching for the names of individual Diamonds – folk are looking for information, let’s help them get the facts!
I was having a discussion about Amway products and to my surprise the other party cited “JoeCool’s website” as evidence that Amway’s products were overpriced and not competitive – in other words, a scam. JoeCool is of course a well known anti-Amway zealot. So I thought I’d have a look at JoeCool’s price comparisons, and he was his usual dishonest self. This is JoeCool’s comparisons - Read More »
I just came across a great blog post by someone who appears to be a new Amway business owner and thought it deserved some publicity. It’s called The Amway Phenomenon and talks about his experiences when first introduced to the Amway business. It’s very well written, indeed check out the authors others posts as well -he’s quite a poet!
Amway IBO support company Network 21 has officially launched a public podcast at http://www.n21cast.com. A brief “intro” podcast was posted last month, but this week has seen the first “real” podcast, featuring an interview with Network TwentyOne founder, US Founders Crown Ambassador Jim Dornan. The podcasts can be listened to directly, or downloaded from the site or itunes (search for n21guy).
What I find most fascinating about this step is that the podcast is public. Numerous IBO organisations, including N21, had various online facilities for their IBOs, but little that is available for the prospect or other interested party surfing the ‘net to get a feel for life behind the scenes of a large Amway organisation. German Founders Crown Ambassadors Dr Peter & Eva Müller-Meerkatz have led the way with their regularly updated personal blog, www.peterundevamm.com, this N21 podcast site takes an innovative new approach. While both sites are obviously targeted to an IBO audience, I think it’s great that leaders are getting more and more proactive with getting a real, positive perspective on Amway on the ‘net for the googling public.
Prolific anti-Amway blogger JoeCool recently did a post claiming to analyse “a platinum group” and prove using “simple math” that it’s impossible for an Amway business to be profitable overall. Let’s have a look at what he says, and what happens in the real world.
Amway Global – Analysis Of A Platinum Group
Many people who are in Amway, or were in Amway at one time is very likely to have seen the 6-4-2 plan. I understand some modifications may have been made in certain groups but the basic premise of this post will still hold true. An IBO who sponsors 6 who sponsor 4 who sponsor 2 would have a group of 78 IBOs. All told, this group would allow the platinum to earn about $47,000 (before expenses).
Here is where JoeCool begins his deceit. The “6-4-2 plan” is a model used to explain how the bonuses work. It is not reflective of a real Amway business, as is obvious with only a moments thought. So he claims to be analysing a platinum group, but in reality he’s analysising a simplified model used for explanation purposes! If the actual reailty was to sponsor 6 who sponsor 4 who sponsor2 – what happens when the “6″ decide they want to be platinum? Are they not allowed to sponsor 6 themselves? What about the “4″ and the “2″? Does the Amway plan stop there? Of course not. 6-4-2 in no way reflects a real platinum business. Oh – and even then this model has 79 IBOs, not 78. Read More »
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Anatomy of Deceit – an Amway Critic’s price comparisons
I was having a discussion about Amway products and to my surprise the other party cited “JoeCool’s website” as evidence that Amway’s products were overpriced and not competitive – in other words, a scam. JoeCool is of course a well known anti-Amway zealot. So I thought I’d have a look at JoeCool’s price comparisons, and he was his usual dishonest self. This is JoeCool’s comparisons - Read More »
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